BraveHearts - Animals in Disguise
Our Marketing classes made us adore our group mates more than anyone else. Post marketing we couldn’t help telling our group mates – “Corridor Pe Mil”. It was an absolute forming, storming, bonding & performing phase. The marketing presentation mandated us to visit some place in Dubai and I was exhilarated that it was no restaurant or any mall or shop but “The Dubai zoo”.
The expedition to the zoo took off on a Monday mornish; on an off day - mornings typically start at just about noon. Borne by the mixture of heat and the on and off AC in the bus, we were still going strong and heading towards the destination. There was lot of excitement among the group members as it was the first official outing to the city. Bus No. 8 dropped us in front of the Dubai Zoo in less than 25 minutes. In no time, all the homesick social animals were soon alive and kicking – they were feeling at home after all. The zoo indeed was quite well equipped with basic facilities. We were all thrilled to see a number of rare and exotic species. It was an experience to visit a zoo with the perspective of evaluating its marketing strategies with respect to customer focus. It was time to apply the theoretical know – how that we had just learnt. Although we were there with a serious intent, the fun factor was at its peak.
There were few highlights of the day e.g. the entertaining tête-à-tête with an ape, a run for bus no. 9 at 8 km/hr etc. The major underscore was the endless long night making the presentation with vigour and passion. On a lighter note, nostalgia still seeps in when we look at ourselves in the mirror – Zoo the place we actually belong.
The expedition to the zoo took off on a Monday mornish; on an off day - mornings typically start at just about noon. Borne by the mixture of heat and the on and off AC in the bus, we were still going strong and heading towards the destination. There was lot of excitement among the group members as it was the first official outing to the city. Bus No. 8 dropped us in front of the Dubai Zoo in less than 25 minutes. In no time, all the homesick social animals were soon alive and kicking – they were feeling at home after all. The zoo indeed was quite well equipped with basic facilities. We were all thrilled to see a number of rare and exotic species. It was an experience to visit a zoo with the perspective of evaluating its marketing strategies with respect to customer focus. It was time to apply the theoretical know – how that we had just learnt. Although we were there with a serious intent, the fun factor was at its peak.
There were few highlights of the day e.g. the entertaining tête-à-tête with an ape, a run for bus no. 9 at 8 km/hr etc. The major underscore was the endless long night making the presentation with vigour and passion. On a lighter note, nostalgia still seeps in when we look at ourselves in the mirror – Zoo the place we actually belong.
posted by Monita Anand | 10:05 PM
4 Comments:
Some comments worth commenting on:
....
The one ultra-cautious "notice" that we observed in the zoo was
> not on any cage
> not near any rare animal who we could harm
> not near any pit
But on a tree ( yes, the tree was harmless)
It read
" Please do not climb"
I am sure roaming around the ZOO in 45C was challenging enough ..
.....
Adding to Monita's exp, I almost thought we would get rid of the animal(s) in the group but apparently, the zoo had stopped receiving animals from public.
.....
The presentation the next day started with the sound of an elephant and the laughter that followed gave cues that the our market research will be welcomed.
What followed were moments of concentration, astonishment, smiles and a lot of applause.
Indeed it was an experience worth cherishing, both on and off the field .. err .. ZOO
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